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Do you feel anxious about negotiating, fearing rejection or conflict? Are you unsure how to prepare effectively, understand your goals, and grasp the other party’s needs? Do you struggle to communicate your value proposition and your own needs clearly during negotiations?
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​"This book is not just for individual readers; it has the potential to be an engaging educational tool."
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-Dawn C.
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​"I found this book to be an invaluable resource for both new and seasoned negotiators."
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-Ritassida D.
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"Success & Win Negotiating is an invaluable resource for anyone looking to refine their communication and persuasion skills."
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-Dara B.
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Available on Kindle and in Paperback!
Unlock Your Negotiating Potential and Achieve Unprecedented Success!
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​“Success & Win Negotiating,” by Dave Allen, is a transformative guide that will revolutionize your approach to negotiations. Whether you are sealing a business deal, resolving conflicts, or navigating everyday interactions, this book equips you with the SUCCESS & WIN Method—a unique learning structure blending strategies, communication mastery, emotional intelligence, and trust-building techniques.
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SUCCESS & WIN teaches you to:
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Find hidden strategies top negotiators use to close deals effortlessly.
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Turn every negotiation into a win-win situation.
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Develop the confidence to negotiate with anyone, anywhere.
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Handle difficult negotiators with ease.
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Avoid common negotiation mistakes.
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Build rapport and trust quickly in any negotiation.
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Manage emotions effectively during negotiations.
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Make concessions without losing ground.
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Close deals faster and more efficiently.
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Understand the importance of timing in negotiation.
SUCCESS & WIN Debunks Many Common Myths About Negotiation:
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Myth: Negotiation is All About Winning – How a win-win solution helps all parties and can even lead to higher profits.
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Myth: You Should Never Make the First Offer—Not making the first offer could be against your best interests!
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Myth: Good Negotiators Are Always Aggressive – Learn the power of silence and the value of empathy, active listening, and collaboration.
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Myth: Negotiation is Only About Price – Discover the intrinsic value and power behind terms, conditions, and relationships in a winning negotiation.
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And much more!
Unlock the power of the SUCCESS & WIN Method to master negotiation, sharpen decision-making, and boost emotional intelligence. Build trust, create win-win solutions, and handle tough negotiations with ease. Filled with real-world examples and success stories, this book provides practical insights for achieving confident, win-win outcomes. Ideal for professionals in any field, “Success & Win Negotiating” is your go-to guide for mastering effective communication and persuasion.
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Testimonials
​"This book is not just for individual readers; it has the potential to be an engaging educational tool. It can serve as a framework for a two-day workshop, complete with breakout groups, role-playing exercises, and impromptu video content. What makes this book special is its versatility and practical application in a group setting."
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-Dawn C.
"Verdict: 4.5/5
Highly recommended for professionals, entrepreneurs, and anyone eager to achieve collaborative success in their negotiations.
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Dave Allen’s Success & Win Negotiating is a masterclass in effective communication and persuasion, providing readers with a practical system for achieving win-win outcomes. Whether you’re negotiating a business deal, resolving a personal conflict, or even bartering for a better price at the local market, Allen’s strategies are as applicable as they are insightful.
The book begins with a foundational exploration of what makes a negotiation successful—not just for one party, but for all involved. Allen debunks the myth of the “zero-sum game,” emphasizing that the best deals are built on mutual benefit. His step-by-step system is outlined clearly, making it accessible for readers at all levels, from beginners to seasoned professionals.
What sets this book apart is Allen’s focus on the psychological principles behind persuasion. He delves into the nuances of body language, active listening, and even how to read micro-expressions to understand unspoken cues. His use of real-world examples—ranging from corporate boardrooms to everyday interactions—makes the content engaging and relatable.
One of the standout sections is Allen’s “Four Pillars of Negotiation Success,” which covers preparation, rapport-building, creative problem-solving, and closing techniques. His emphasis on preparation resonates particularly well; he provides templates and exercises that empower readers to enter negotiations feeling confident and well-equipped.
The writing style is concise, practical, and refreshingly free of jargon. Allen’s tone is encouraging, as if he’s a mentor walking you through each step. However, at times, the book leans heavily on its business-centric examples, which might leave readers seeking more personal or informal negotiation scenarios wanting a bit more variety.
Overall, Success & Win Negotiating is an invaluable resource for anyone looking to refine their communication and persuasion skills. Whether you’re navigating a tough client meeting or simply aiming to improve your relationships, this book is a guide that delivers."
- Dara B.
"I found this book to be an invaluable resource for both new and seasoned negotiators. Your ability to break down the negotiation process so comprehensively—covering the types of negotiations and strategies for handling contentious situations—makes this piece a must-read. Your insights, supported by historical references, truly bring the art of negotiation to life."
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-Ritassida D.
Success & Win Negotiating, could not have come at a better time. I recently purchased a house, and yes, you have to use significant negotiation during a house purchase. Learning the different styles of negotiators was helpful. I could apply strategies to the specific type of negotiation tactics and identify which type of negotiator I was up against. This makes it easier to respond with a tactic that will ease the process between the two parties. I learned about the ZOPA (zone of possible agreement), which is the area that both parties will be happy with. Also that being able to “walk away” from a negotiation is also a particular strategy and sometimes for the better.
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There are chapters on how to detect deception, how body language affects negotiation and even how to resolve conflicts which are sure to cause a sense of anxiety when you’re negotiating.
I thought the book was easy to read and easy to follow. It was set up in very simple to understand sections and gave examples of the different types of negotiation principles. I really enjoyed reading and learning from this book and feel I can negotiate almost anything now!!
Tamara T